Wingman’s NHL Back to the Futures & Stanley Cup Odds


The Wingman, in Canada Sports Betting’s first Back to the Futures segment, focusses on the biggest movers and shakers over the past five weeks in the NHL.

The Wingman highlights the teams who, in the sportsbooks’ eyes, have a chance at making the playoffs while making the most impressive strides since the latter stages of November.

Those five teams, in randomized order, are: The Boston Bruins, New Jersey Devils, Las Vegas Golden Knights, New York Rangers and Philadelphia Flyers.

You’ll have to watch Canada Sports Betting’s first ever Back to the Futures segment to find out which of those teams have made the most meteoric rise in a five-week span.

Back to the Futures will focus on the shifting NHL futures lines, with a focus on Canadian teams. The Wingman will offer his expertise on where your Stanley Cup money should go in the lead up to the most exciting time of the year, the Stanley Cup playoffs.

If you enjoy these type of videos, visit Canada Sports Betting’s YouTube channel. There you’ll find the Wingman taking centre stage, chatting specifically about the Premier League, Super Bowl and NHL.

Start the conversation by commenting below and Newagejourno will be sure to respond to all of your valued feedback.

Why Canada Sports Betting? Because every player needs a wingman.

The animated YouTube series highlighted in this article was created by Newagejourno. I developed the idea, created the series and write the scripts for NHL Back to the Futures and Premier League Pick of the Week. LTD EDN Productions is responsible for the technical side, including all edits.

Tangential Marketing

The animated series is a part of an all-inclusive marketing strategy, based primarily on the theory of tangential marketing. The premise, at its most basic and fundamental, is to create content that appeals to the largest demographic possible, while ensuring the niche audience is never alienated.

In October 2017, Hilborn Digital produced a compelling piece about the advantages of tangential marketing.

It’s a strategy for forward-thinking marketeers, those willing to take calculated risks to garner optimal exposure for a brand. It’s not for the faint of heart, or those content with the status quo.

This technique works best for companies who have a niche following but are not universally prominent.

I highly recommend the strategy, particularly when attempting to penetrate the mainstream.

What are your thoughts on tangential marketing, a relatively new strategy whose gaining prominence is mostly due to the ascendency of social media?

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